Idea , Design , Deliver :
Building market-ready software like Clipflow, a new platform for content creator businesses and MY4X4 a directory of four wheel drive enthusiast builds with Ken Greeff, and leading platform product tooling at Domain Group Australia.
Consulting on minimalist product management for profitable and scaleable software with Initium Studio.
What am I thinking about?
View my latest blog posts or videos to see what I'm thinking about or working on at the moment.
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Where on earth is my first customer, and why don't they care?
2024-04-05
'But Darrell', I hear you say I'm really solving a huge problem and they just don't respond. Something must be wrong. No there's not, atleast, not with them. The problem is you.
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You don't need data for data-driven development
2024-04-04
Everyone I've met in big business over-estimates the value of quantitative data, and under-estimates intuition. When the people trying to intuit product development sit too far from the user, intuition is useless too.
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A Product Roadmap that doesnt suck the life out of you
2024-04-03
Shifting rectangles right on a digital gantt chart is f*king stupid. There's only 3 things that actually matter in a product roadmap.
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Why WFH, Hybrid and Remote Work Might Kill your Startup
2024-04-02
If there's one thing I remember that stands out as instrumental in the success of our growth in product development at Realhub, it's the tiny office, the overheard conversations and the constant re-aligning and re-development of ideas.
My Projects
Realhub
We founded and developed the Marketing OS for Real Estate Agencies. Enabling businesses to streamline their operations and sell more property with less staff, faster and more effectively.
2016-01-01
Engage
Digital Proposals and Lead Conversion for the Australian Real Estate Industry, highly technical implementation for customisable one-off microsites to pitch for sales business.
2019-11-30
Realbase
A parent company and branding excercise to synergise two teams and business identities and their software post merger into one cohesive team and product suite.
2022-01-01
MY4X4
Australia's largest directory of four wheel drive owners and their projects. A home for their passion projects and research tool for new hobbyists.
2023-04-01
Clipflow
Video Project Management for Youtube Content Creator Businesses. Taking the education spaces best teachings and our experience in business process managementint a one and done platform for long form media creation.
2024-01-01
AIM
Following a merger with Campaigntrack, we re-engineered AIM Digital to become a streamlined, scalable digital marketing solution. By overhauling the underlying technology, integrating it into our tech stack, and redesigning core processes, we enabled seamless operations and contributed to huge increases in revenue for Domain.
2022-09-10
Zagg Recruitment
Landing Page designs for a new, tech recruiting platform to generate leads on both sides of the marketplace prior to launch of a complete service business and application.
2023-02-10
Livella
Consumer B2C Website Design for a local service business. SEO optimisation and rebranding to suite new owners
2023-08-10